Intro: 1. What is SEOSEO is actually an optimization process, the main purpose of which is to make the site get good ranking and traffic from different search engines, mainly for several free search engines,
1. What is SEO
SEO is actually an optimization process, the main purpose of which is to make the site get good ranking and traffic from different search engines, mainly for several free search engines, such as Baidu, Google, Bing Ying, Yahoo and so on. Different search engines may have different optimization methods, which need webmasters or SEO professionals to optimize for a long time to obtain better search results.
2. History of search engine optimization
The optimization of Web content began in 1990, when the search engine indexed Web content in a much simpler way than it is today. Webmasters only need to submit their own site Url to the search engine, which uses a computer program called “Web spider” or “crawler” to continuously capture the page and index of the site based on the content and keywords of the site. Early SEO simply added Meta tags that would help search engines confirm which of the site’s content would be indexed, such as site titles, descriptions, and keywords.
3. The relationship between Google and search engines
When Google’s search engine appeared, SEO processing became more complex. Google search engines can provide more efficient and accurate indexed data, as well as more reliable search optimization strategies, such as identifying keyword stacking. The so-called keyword stacking refers to the normal crawling of search engine crawlers by including some unrelated keywords in the web page. Google improves and enhances search engine technology by adding more indexes and ranking factors. For example, out-of-page (Off-page) optimization factors include external linked sites, and in-page (On-page) optimization factors involve the structure and content of the site.
4, apply SEO for the website
When applying SEO for a website, it is called White Hat SEO if the search engine technology is used correctly and standardized in accordance with the recommended method of search engine optimization. White Hat SEO can improve the website’s ranking in the search engine results page, thus generating more traffic. In addition to White Hat SEO, abuse of search engine technology, such as the accumulation of keywords described earlier, may have a negative impact on the site, resulting in the removal of the site from the search engine, known as Black Hat SEO.
5. Search engine competition