Intro: When a lot of people start using the yoast SEO plug-in, they just use his most basic features-editing titles, descriptions, and keywords for each page, but yoast does more than that, and let's see wha
When a lot of people start using the yoast SEO plug-in, they just use his most basic features-editing titles, descriptions, and keywords for each page, but yoast does more than that, and let’s see what else he can do for us.
Paging Optimization (optimized Pagination)
We know that wordpress CMS will generate some / page1/,/page2/ pages, many people do not pay attention to these small details, if you do not take care of these details, your page will continue to dilute your entire station weight. I wrote an article in the circle: the weight is water, the page is a cup, the more cups, the less water each page can get, so we have to use the paging optimization function of yoast.
Note: when you first installed the yoast SEO plug-in, the advanced features section is hidden, and you need to turn on this advanced feature in “features”.
And then you’ll see a lot more feature lists in the yoast sidebar.
We click to enter the “Titles & amp; Metas” option, click “Other”, and then find this option and select “Noindex”
In SEJ, there is an article on the comparison between paging optimization and non-pagination optimization, and the number of natural searches for excessive page optimization has been increased by more than 20%, which also verifies the principle of weight distribution that I am talking about. I am interested in reading this article:
Therefore, paging optimization is very necessary. If you’re not using wordpress, you can block the path behind / page/ with code noindex, or robots. (the disadvantages of using robots blocking have not yet been found here. I hope that energetic students can study it together, and my own blog will use robots to block paging.)
Optimize classification pages and Archive pages
The category and archive generated by WordPress also have no way to change the style (for novice) because it is called by PHP. Unless you change the PHP file, this is not reliable for people with a weak code base, and the generated pages are very bad for optimization. In particular, the archive page, he will also generate multiple pages, so it is necessary for us to give these pages to noindex.
Or open “Titles & amp; Metas”, and then find the “Taxonomies” option and noindex both category and tag.
Then click on the option of “Archives” and continue Noindex to drop the archive page.
In this way, our website is included by Google only those more important pages, not messy pages.
Picture link optimization
In addition, we will find that when we post pictures in an article or page, click on the picture will jump to the picture link. Like xxx.png
If the user does not want to return and directly click close, will directly shut down your page! This is your hard work to bring traffic, may be your potential users, because the problem of picture links led to the loss of customers, sad? It certainly hurts, because some industries do adwords bids, one click or even $8.
How to solve it?
Yoast SEO plug-in provides the function of picture link optimization, which allows users to click on the picture, open the original article link, so that the picture will not be afraid to jump to the upload link where the picture is located.
Specific action: click “Advance” to find the “permalink” option.
Change the option of “Redirect attachment URLs to parent post URL” to Redirect
Of course, Yoast SEO also has bread crumbs navigation settings, XML Sitemap features, and so on, these do not focus, because many topics come with bread crumbs navigation, XML can also be automatically generated.