Application in seo web page

Intro:   1、 SEO basics:SEO principle: search sites have a search engine database, which is composed of keywords captured by search engine spiders. Each keyword corresponds to a different URL. When a keyword co

1、 SEO basics:

SEO principle: search sites have a search engine database, which is composed of keywords captured by search engine spiders. Each keyword corresponds to a different URL. When a keyword corresponds to multiple websites, keyword optimization is needed to improve the ranking of websites.

SEO is divided into: SEO white hat and SEO black hat.

SEO white hat is a fair way to use SEO optimization methods that conform to the main search engine distribution policy. The following are all white hat methods.

SEO black hat is a general designation of all cheating means or available means.

2、 SEO content optimization method

1. Website title, keyword and description

2. Website content optimization: correspondence between website content and keyword, increase keyword density, increase long tail keyword, etc

3. Reasonably set up the robot.txt file on the website

4. Website map

5. Add external chain references and more references to this website

3、 Website structure layout optimization, website code optimization

Reasonable layout ———— flat structure, try not to exceed 3 layers of links

1. Control the number of links on the home page: the weight of the home page is the highest, and the number of links should not be too small or too many, and should be controlled within 100

2. Flat directory level: link to any inner page within 3 times

3. Navigation SEO Optimization: the navigation is divided into main navigation, sub navigation and classified navigation (side navigation). The navigation should be in the form of words as much as possible, such as non pictures, and title / ALT should be added

4. The web page plus the package chip navigation is conducive to the search of spiders

5. Try to use the form of [homepage, 1, 2, 3,…] to replace the previous page / next page to improve the efficiency of spider crawling. Page number can be displayed in pull-down menu for multiple pages

6. The opening speed of the website is very important

           

Optimization of web page code——————————-

1. & lt; title & gt; Title: important keywords, do not repeat, try not to be the same on each page

2. & lt; meta keywords & gt; keywords: just a few important keywords

3. & lt; Meta Description & gt; Web Description: highly generalize the content of the web page, not too long, each page should be different as much as possible

4. Semantic code: appropriate location, with appropriate labels & lt; H1 & gt; ~ & lt; H6 & gt;, & lt; UL & gt;, & lt; ol & gt;, etc

& lt; H1 & gt; ——— title, the most important, is placed closest to & lt; HTML & gt; & lt; body & gt; and is easy to be grabbed

& lt; H2 & gt; —— subtitle, it doesn’t matter

5. & lt; a & gt; label: add title

Add rel = nofollow

6. & lt; P & gt; and & lt; BR & gt; labels: & lt; BR & gt; text wrapping only

7. & lt; table & gt; label: remember to add & lt; caption & gt;

8. & lt; img & gt; tag: use alt

9. & lt; strong & gt;, & lt; EM & gt; highlight SEO keywords, & lt; B & gt; & lt; I & gt; control text style

Other aspects—————————————

1. The HTML code of important content is placed at the front, and the location style can be controlled through CSS

                     

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