Intro: When we do SEO optimization for a website, we usually need to make a website optimization plan first, and then adjust and optimize the website carefully according to the scheme. The idea of this plan
When we do SEO optimization for a website, we usually need to make a website optimization plan first, and then adjust and optimize the website carefully according to the scheme. The idea of this plan determines whether you can optimize the website well, please continue to look at the details.
I. Industry brands / research
Before we do the SEO optimization scheme of a website, first of all, we need to understand the industry you want to do and how to brand, understand the target industry naturally to look at the industry trends, how to view the industry trends? You can refer to Baidu Index as a tool. Through the Baidu index, you can not only see the development trend of the whole target industry, but also find out what words these users have searched, what aspects they pay more attention to, and even that your accurate customers are men or women. The following example takes the postgraduate entrance examination MBA industry as a reference.
II. Building a map of website extension
What is the map of building a website extension? It is before you put forward optimization suggestions for a website, please use the mind map to clear the framework and content of the site, as a professional SEO person, this step is very important, if you do not know the site, you do not know what people do, then your advice will not have any reference value. Be sure to be professional whether you are an operator or a Seo.
III. Analysis of website SE performance
The specific information on the website is as follows:
1. Domain name information: creation time, expiration time, and domain name age
two。 Host information: host IP, host speed, and whether there is a dangerous website under the same IP
3.Seo information: website acceptance, site weight
Fourth, keyword strategy (principles, methods, analysis and screening)-to determine the core keywords for the target website (competition analysis) is not written in the report, their own analysis can be known.
5. Keyword setting detection: focus on the home page and often updated column page TDK settings.
(t ≤ title, D / description, K:keywords)
Here to check the home page and often updated column page TDK settings, do not conform to the rules to write out, why not write this, and give specific suggestions.
VI. Optimization of website structure
URL structure Detection: focus on URL dynamic and static, hierarchical
Here to check the URL dynamic and static of all pages of the site, if there is a dynamic URL to give recommendations, it is recommended to modify to pseudo-static, if the level is too deep, it is suggested that it be modified to two layers to facilitate search engine crawling.
VII. Navigation structure testing: focus on bottom navigation and bread crumbs navigation
To detect if the site has bottom navigation and bread crumbs navigation, if there is no suggestion to increase, by the way, indicate the reasons for the increase. If you want to focus on checking if there is a duplicate title for bread crumbs navigation, if you don’t suggest an increase, then tell the other party why you want to increase it.
VIII. (sitemap) detection of website maps
Priority to see if there is a map entry on the home page; check the root directory for map files (XML version), if the target site does not have sitemap set up, and if there are settings to check if there is an entry on the home page.
IX. Robots.txt file detection
Focus on detecting the existence of sitemap commands; note whether root directories are prohibited or frequently updated.
If the target site has robots and no sitemap command is added, it is recommended to increase it, which is beneficial to improve the crawling efficiency of the site map and the crawling efficiency of the whole station.
X. see if you set up the 404 error page
Focus on whether there is a link to the return site and whether to use the jump feature.
If the jump feature is used on the 404 page of the site, give advice on removing the jump function and indicating why.
Xi. 301 redirect detection:
Focus on whether the primary domain name has been redirected to the www subdomain name (make the home page address unique; centralize the home page weight)
The average website will do a good job 301 redirection, but just in case it should also be tested.
XII. Website code optimization detection
Note whether the table structure can only be modified if it is. Focus on the use of weight tags (h1 check the entire station, other tags can check the article page. )
XIII. Website content Optimization Inspection
Focus on the frequency of article updates (weekly / daily) and inclusion.
If the frequency of article update is very stable and positive, but the reception volume is not good, it can be suggested to improve the quality of the article, it is suggested to write more high-quality pseudo-original or original articles.
14. Detection of keyword layout of web pages (first paragraph, end end, anchor text)
This step is mainly to see if the site keyword density setting is reasonable, if there is no recommended setting, in the case of not excessive increase in keyword density can be set.
15. Friendship link testing (whether or not there is a deceptive chain)
Mainly check whether there is a chain of fraud, and check in detail whether each friendship link is relevant to the website. If there is no correlation, it is recommended that you cancel the replacement of a higher quality friendship link that is relevant.
16. Tripartite platform SEO testing (Q & A, news source)
Check whether the target website has done third-party platform optimization, did not suggest adding, this aspect mainly detects the question and answer platform and the news source.