Intro: We must be friends of seo are more familiar with the source of news and more greedy, why say so? Because once the news source is included in the search engine search source, it is of great seo signifi
We must be friends of seo are more familiar with the source of news and more greedy, why say so? Because once the news source is included in the search engine search source, it is of great seo significance to all the pages of the whole website! Shenzhen seo optimization A Xing believes that whether it is the ranking ability of ordinary pages or the efficiency of inclusion is a major improvement!
What are the benefits of being included in news sources by search engines?
If the search engine is included in the news source for the whole site, all the pages of the site are superior to the ordinary website in the ranking, but also can improve the weight of the site, improve the crawling frequency of search engine spiders on the page.
Most of the time, considering that buying news sources is more expensive, then you want to make the best use of it. Key words in Baidu home page display, at the same time, it is best to bring brand words, because this is the maximum exposure and brand promotion. Well, if you want to display brand words on the home page of the keywords at the same time, it is estimated that the content and the article seo need to be well measured.
Eight skills for optimizing the ranking of News Source content
1. Release time and update time of news content
The characteristic of the news source content itself is that the more newly released content has the advantage, all the news sources must be released first in the update time, that is to say, the first-hand resources.
2. Originality of news source content
As for this, Shenzhen seo optimization A Xing does not want too much explanation, can only say that the reprinted news source content is certainly not as good as the original effect, and Baidu Xiong palm launched the original protection can explain the importance of the original, of course, the so-called original refers to the need for originality.
3. Regional characteristics of news sources
In fact, news sources are regional in many cases, that is, many news sources actually report regional, so this kind of news sources in the same region of the news source website is ranked advantage, for example, what happened in Shenzhen, Shenzhen news source website ranking has an advantage.
4. Time and place of news source
In fact, the content of the news source has a little format requirements, just like writing a composition, the format that should have must have, otherwise it will be judged by the search engine to be irregular. In the front of the news source content, we must mark the time and place, which is also the standard news writing format, which is helpful for the search engine to actively determine the regional and timeliness of the news content.
5. Weight of news source website
The weight of the news source website itself is also a very important factor. The weight of Shenzhen seo optimization here is not with everyone in the webmaster’s home, love station or 5188 query weight, the weight mentioned here is more want to reflect in a field of verticality, for example, a website that often publishes financial news, there will be a very high weight in the financial field.
6. Click rate of news source content page
Shenzhen seo optimizes A Xing’s guess that the reference click rate of the news source should be more important than the ordinary page, and the higher the click on the news content, the better the ranking. Actually testing the same news content, the one with a high click rate will rise faster than the one with a low click rate.
7. Pictures on the content page of the news source
The pictures of the news source content page are often displayed directly in the search results, which helps to meet the needs of users, attract the attention of users, and improve the click rate.
8. Other factors on the news source page
Other factors of the news source content page are actually similar to those of the ordinary website, such as the title of the page, the keywords in the body content, the alt attribute of the picture, whether the A1 tag is used reasonably, and so on, which will be calculated in the news source ranking.