Intro: For seo personnel, many times we need to judge the weight and quality of a website or web page. Today, we will summarize several indicators and methods to measure the weight and quality of the site!Ou
For seo personnel, many times we need to judge the weight and quality of a website or web page. Today, we will summarize several indicators and methods to measure the weight and quality of the site!
Outline of this article:
1. Introduce DA, PA index + how to improve + how to query
2. Introduce UR, DR index (evaluation index of Ahrefs tool)
3. Introduction to Alexa Traffic Rank and Semrush Rank
4. Introduce Trust Flow and Citation Flow index
5. Matters needing attention
Category I indicators: DA and PA
Both DA and PA were proposed by MOZ (https://moz.com/)), a world-famous SEO company. Used to evaluate the ranking ability of a website or web page on the search engine results page (SERP).
(a brief introduction to MOZ:
MOZ focuses on the development and online marketing of SEO online software tools, which can be said to be a leader in the SEO industry. There are a lot of SEO research tools and SEO learning resources on the website.
Recommend some good articles on MOZ:
SEO beginner’s Guide: https://moz.com/beginners-guide-to-seo
SEO online tool: https://moz.com/help/guides/research-tools
2017 Summary of Local search Factor rankings: https://moz.com/local-search-ranking-factors
You can often go to visit, especially the blog on the website, absolutely benefit a lot.)
What is DA?
DA, that is, Domain Authority, can be translated into the authority of domain name. Is a measure of the authority of a website. The higher the DA score from 1 to 100, the stronger the ranking ability of the site on SERP. (note: DA is for the entire site, with a DA value for one site.)
How is the score of DA evaluated?
MOZ scores the DA of a site from 1 to 100 based on the popularity of the site, the total number of external chains, the total number of source domains of the outer chain, the MozRank,MozTrust score, and so on. It is much harder to increase the DA score from 70 to 80 than from 20 to 30.
What is PA?
PA, that is, Page Authority, can be translated into the authority of web pages. Is a measure of the authority of a page. The higher the PA score from 1 to 100, the stronger the page’s ability to rank on the SHRP, which means that the page has a better chance of being displayed at the front of the search engine results page. (note: PA is for a single page, the same site, different pages have different PA values)
How is the score of PA evaluated?
MOZ evaluates the ranking ability of the page from 1 to 100 according to the index data of the page, including the number of imported links, MozRank, MozTrust scores and several other factors. Similarly, it is much harder to increase the PA score from 70 to 80 than from 20 to 30.
The relationship between DA and PA:
1 difference: DA measures the ranking ability of the entire domain, while PA is the ranking strength of a single page.
There is an interactive relationship between 2DA and PA:
When the DA value of the site is high, the ranking of the site in the search engine results will rise, and it will also lead to an increase in the PA value of some pages.
In addition, if the PA value of one or more pages rises, the weight of the site will also be increased, resulting in an increase in the DA value of the site.
The 3DA and PA values are not fixed. The updating of the algorithm will lead to the fluctuation of the value; the outdated content of the web page, the decline of quality, the loss of the outer chain, and the rise of competitors will also lead to the fluctuation of PA and DA.
How to improve the DA and PA values of the site?
Increase DA value: increase the number of related external chains on the site
Improve PA value: improve the quality of the outer chain, pursue to get the relevant links from the high weight website, but also pay attention to the diversity of the forms and types of links.
How do I view the DA and PA values of a Web site / page?
Tool 1 MozBar (free)
MozBar is an easy-to-use browser plug-in for Google and Firefox browsers.
Download address: https://moz.com/products/pro/seo-toolbar
Usage: after downloading and installing, the top right of the browser will have an icon for it (take Google browser as an example):
Click on the icon, sign up for the account and log in.
Then, open the site you want to view (home page) or a page (take the home page of our company website: https://www.sdwebseo.com/ as an example).
The mozbar tool bar appears at the top of the site, as shown in the following figure:
As you can see, Mozbar gives the DA value of our official website (domain name authority) and the PA value of the home page of the official website (page authority).
Then go to one of our inner pages, such as the template station page (https://www.sdwebseo.com/shop))
The results of Mozbar are as follows:
You can clearly see that the DA value remains the same (because the site has not changed); the PA value has changed (because we moved from the home page to this inner page). Ha ha, what an embarrassment. For this example, the PA value is only 1 point. . Because we have just developed a set of marketing promotion and quite characteristic system, so this template site page is our new ~) of course, Mozbar can help you view the DA and PA values of all search results sites / pages directly in the search results. To help you study competitors better and easier.
Note: in addition to giving DA and PA values, Mozbar also gives:
(1) Link analysis of this page:
As shown in the figure above, the total number of links to this page (62 links) is also given after the PA value. In addition, clicking on a pen logo shown in the red circle shows the contents of the long red box below, which highlights the links and contents of the page according to our needs, such as:
Click on Followed, all links that allow search engines to track will be displayed in green, click on External, all export links on this page will be displayed in blue, in the input box in front of Highlight, enter a word, all the words on this page will appear yellow. .
(2) detailed page analysis
As shown above: it gives Title,Description,keywords,H1,H2 and other page element analysis, you can actually operate.
Tool 2 Open Site Explorer (trial and paid versions)
This tool can help you:
Check the DA and PA values of the site
Check which pages are the most popular
Check out what external chains a website has (also known as import link, Inbound Links),), which sites these chains come from, whether the authority of these sites is high or low, which anchor text is used.
Let’s not give examples one by one. You’d better try it yourself.
This tool is not free, but each account can be tried for 30 days free of charge (tip: when the probationary period of an account is up, you can also sign up for a new account to try it out).
Of course, the paid version sees more comprehensive analysis, but I think the trial version is actually enough.
[add: we mentioned MozRank and MozTrust, earlier
In fact, these two are MOZ based on the link algorithm, the former is mainly to look at the number of links to the site (outer chain), the latter is mainly to look at the trust of the external chain source website.
In order to facilitate your understanding, the official explanation of Moz is given below. Those who are interested can take a look at it, which is not described in detail here.
Tool 3 SEO Review Tools (free)
This tool is simple to use, not only to view the DA and PA values of your site, but also to analyze the export links to the site or page and the age of the site, as shown in the following figure:
In addition, the tool supports exporting data.
Also, the data for this tool is accurate because its presentation data is based on Ahrefs API and Mozscape API.
Tool 4 Bulkdachecker (free)
This tool is specially used to query the DAvalue of the website, and supports batch query. 25 websites can be queried at one time, which is super convenient.
But I found that the DA value it gave deviated slightly from that given by the first three tools:
For http://www.sdwebseo.com/, the first three tools give a DA value of 32, and the tool gives a value of 31.62.
For http://www.bbswaimao.com/, the first three tools give 29, and this tool gives a value of 28.95.
Therefore, the data given by this tool is more detailed.
However, it is recommended that when comparing the DAvalues of several websites, it is best to press a tool.
Tool 5 Small SEO Tools (free)
This tool is also very simple to use, not only to query DA and PA, but also to find ip addresses, as well as Google inclusion and Google Cached, and so on.
In addition, it also supports batch queries, which can be checked for 50 at a time.
Tool 6 Seoweather (free)
The data for this tool relies on Moz API and supports bulk querying the DA,PA,IP address of the Web site, as well as PR values.
Category II indicators: UR and DR
This is mainly the evaluation index of the Ahrefs tool.
Friends who have used the Ahrefs external chain analysis tool should know that it gives two values in the analysis: UR and DR. Below:
So what do UR and DR mean?
The full name URL Rating, is URL rating.
It shows the strength of the backlink configuration file for a target URL and the possibility that the URL will rank well in Google.
UR scores range from 1 to 100, and the higher the score, the stronger the score. And it is much harder to raise the URL value from 70 to 80 than from 20 to 30.
The full name Domain Rating, is the domain name rating.
It reflects the quality of the overall backlink configuration file for a given Web site.
DR scores range from 1 to 100, and the higher the score, the stronger the score.
The above statement is generally an official explanation, is it a little dizzy, ha ha
In fact, to put it bluntly:
UR mainly depends on the number of outer chains.
DR mainly looks at the quality of the outer chain, if the outer chain is mostly from highly authoritative websites, such as some sites with large domain name weights such as .edu. Gov, then the DRvalue of the site is large.
In addition, Ahrefs gives an indicator called “Ahrefs Rank”.
Ahrefs Rank is a ranking made by Ahrefs based on the number and quality of backlinks to all sites. It shows what the overall situation of the quantity and quality of the outer chain of a website is compared to other sites. The number one site represents it as the site with the best reverse link profile
Third category indicators: Alexa Traffic Rank and Semrush Rank:
Alexa Traffic Rank:
Alexa’s website ranking is based on traffic data from users in the Alexa global database within three months.
The ranking of websites is based on the number of Unique Visitors and Pageviews. The highest number of websites ranked first.
Generally speaking, the higher the ranking of the website, the better, the higher the authority.
Alexa ranking query link: http://www.alexa.cn/, as shown in the following figure:
This is a ranking report provided by the Senrush tool. The ranking report contains the top 100000 domain names in the SEMrush database.
This ranking is based on the site’s search keywords and estimated traffic from the search.
The higher the ranking, the higher the traffic of the website, the better the website, the higher the weight, the more fierce the competition.
(note: Semrush does not yet support querying the ranking of a particular Web site, but supports data export)
We can make use of Alexa Traffic Rank and SEMrush Rank reports to determine the quality of the website and provide the direction for the construction of our outer chain.
(because if you have a large number of high-quality websites, you are not far from the quality.)
Category IV indicators: Trust Flow and Citation Flow
These are two indicators for Majestic to judge the site.
It can be translated as trust, which represents link quality, that is, link quality.
Its value is determined by the total number of hits on all high-quality outer chains of the domain name or page.
In other words, if you want the Trust Flow value to be high, first of all, the source site of your website / page should be significant and trustworthy; second, the import links you do on these high-weight sites have to be clicked by someone, and the higher the number of clicks, the higher your Trust Flow value.
Can be translated as citation, that is, the number of references to your website / page.
That is, the number of outer chains of your website / page. The more the number of outer chains, the higher the, Citation Flow value.
A website with high Trust Flow and Citation Flow values is definitely a good website with high weight.
Because its outer chain is not only many, but also the quality of the outer chain is high and real.
Query links: https://majestic.com/, such as:
All indicators and judgment methods are just an assessment, an estimate.
So let’s not delude that there is any indicator that can help us accurately measure the weight and quality of a website or web page.
In the comprehensive use of these indicators, we still have to open our eyes to observe the website / page, to see its website design, look at its content quality, look at its website architecture, these are very easy and necessary things!
After all, you’re the best, right?
Some low-quality websites even if they can escape the algorithm of the eye, but also can not escape your eyes ah!