URL display the influence of Chinese on SEO

Intro:   Article / Chinese styleThe suffix Chinese character on a web page is actually a form of URL display in Chinese, usually a Chinese Web site (or Chinese domain name). In recent years, Chinese URL has fo

Article / Chinese style

The suffix Chinese character on a web page is actually a form of URL display in Chinese, usually a Chinese Web site (or Chinese domain name). In recent years, Chinese URL has formed a trend, in fact, there is not much experience for webmasters and users, you can know the use of columns and web pages at a glance and what the author wants to express, which is convenient for website construction and management. However, will it have an impact on the actual SEO optimization?

1. Chinese address is not supported

First of all, we have to be clear about the concept that network addresses do not support Chinese. This can actually be verified by copying and pasting Chinese addresses. The copied Chinese part actually becomes a long list of codes (random codes) because URL compiles the Chinese before it can be identified as a valid address. Of course, some people have tested whether different browsers will turn into random codes after copying Chinese URLs, and the test results are as follows:

The browser object being tested:









Test title: address bar display and copied address link of Chinese domain name website (or web page)

Test results:

OPERA and baidu browsers, can be copied to display the Chinese domain name address, other browsers are copied to display random codes.

2. Search engine response

Second, after compilation, URL becomes very long code (random code). For example:

I copied and pasted this URL and displayed it as follows:


The required diet for elderly parturients to prepare for pregnancy corresponds to% E9%AB%98%E9%BE%84%E4%BA%A7%E5%A6%87%E5%A4%87%E5%AD%95%E7%9A%84%E7%B2%BE%E5%93%81%E9%A5%AE%E9%A3%9F%E5%87%86%E5%88%99.

This is not recommended for Web sites that are too long for search engine rules. In addition, too long a structure can cause some editors to support problems, resulting in wrong links or wrong URL recognition, segmentation, and even some sites and web pages will produce a situation to ask 404 references to the direction.

In short, for the current technology of search engines, spiders are more inclined to crawl English url, which is a habit problem for users. The habits of users determine the focus of search engines. Therefore, it will take a long time for Chinese url to have the same popularity as English.

3. Influence on anchor text

When the Chinese domain name is used to send out the address, from the SEO, the URL should finally be converted into complex code (random code) symbols in order to display normally. When this results in error links or wrong URL recognition, segmentation and so on, it will have a great impact on the anchor text (keyword link). Broken chain, dead chain will greatly affect the collection of the website as a whole. In fact, too long a web site is also inconvenient for making reverse chains.

4, user experience: Chinese URL impact display

In fact, in the final analysis, the traffic of the web site is an aspect, for enterprises to do SEO optimization, the most important thing is to implement the experience after the customer visit.

The biggest influence of URL in Chinese is display. When the search results page is random code URL, it will certainly reduce the interest of the user experience, to a certain extent, is not conducive to the user experience. For users, the less clear URL, hits are, the less likely they are. At the end of the day, even if it doesn’t have much impact on SEO, it’s better to use URL in English for the sake of the user experience.

You can imagine, see a random code address and a static English address, which will you click? Obviously, more than 90% of them will click on that English one, because this looks safer. Moreover, when you encounter users who are not typing well, do you think that a Chinese domain name will not become an obstacle for users to visit your website? I don’t know what other people think and do, but I never try to visit difficult websites.

Of course, this approach is feasible if you are a pure SEO perspective that does not take into account the user experience. Adding keywords to URL is already a kind of SEO technique. However, in fact, the help of adding keywords to the ranking in URL is limited, it is better to look for external link resources.

In a word, URL shows that Chinese has an impact on SEO, which does more harm than good.

I interviewed a senior SEO, and he said one thing to me:

“the Chinese path is a taboo in seo!

Baidu now grabs and displays almost the same dynamic and static paths. But the Chinese path must not be required.

For example,

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