How to analyze the architecture of a website

Intro:   Maximize the architectural information of a website from the perspective of a viewer. Including aspects: technical details, content organization.The main purpose of analyzing the technical details of

Maximize the architectural information of a website from the perspective of a viewer. Including aspects: technical details, content organization.

The main purpose of analyzing the technical details of a website is to understand what language and framework its main functions are implemented.

The main concerns are: the type of operating system, the traffic statistics services used, the publishing platform, advertising platform, language framework, aggregation function, page document information, website coding and operating system information, website hosting and so on.

Manual: Chrome press F12 to open the developer tool and then look at Sources. In Sources is the css and js resources that the html page needs to load. Based on this, we can see which frameworks and libraries are used.

Tools:

Builtwith http://builtwith.com/ BuiltWith is a website technical information query tool with a development team from Australia. Using the features provided by the site, you can find out what technologies behind a site are supported, such as the type of operating system, the traffic statistics service used, the publishing platform, advertising platform, language framework, aggregation function, page document information, website coding, operating system information, and so on. It can help to understand the operation of the site at a deeper level. Provide Chrome plug-in BuiltWith Technology Profiler

WhoisHostingthis www.whoishostingthis.com view site hosting.

Tip: js, which is not used when loading, is adjusted to the bottom of the site to speed up the loading of a web page. The general website will js.css compression. You can unzip the source code. Related tools: http://www.114time.com/yajs/ http://js.clicki.cn/

Can be considered SEO.

This is not the focus of the site layout a little simple to say, is to analyze the layout of rival sites to use table or div. The author suggests that the use of div layout as much as possible, because it can greatly reduce the code of web pages, more conducive to spider crawling to improve the collection of websites, if really can not use div also does not matter, after all, there are many websites are ranked with table, is also very good.

Page title analysis rival website title, see how the title is assigned keywords, website title can reasonably distribute keywords, can bring more keyword ranking, which requires a certain understanding of Baidu word segmentation and Baidu grasp the law of the title, there are a lot of Baidu word segmentation technology knowledge articles, here is not detailed. Friends who want to know can look under Baidu or search for a few more keywords to observe. In addition, the title should be designed to be characteristic, the unique website title will make Baidu more favorite, and an attractive website title will bring more visitors, not to mention the content of your site, a look at the title will have an impulse to go in and see.

Page description has read an article pointing out that Baidu because of the distribution of keywords in the web page description to give weight, it is undeniable that there is this possibility. However, the author thinks that the description of the web page is still very important. The first point is that the description of those websites that are often ranked at the top is very exquisite. The second point is that the description is the “second impression” given to the user in addition to the title of the page, which is displayed at the bottom of the title of the page. Why don’t we make good use of such a valuable advertising position?. Therefore, we need to analyze the top rival websites, how their descriptions, how many times the keywords appear in the description, the words and sentences described are not smooth, and how to achieve better advertising results.

Keyword density has been studying what kind of keyword density can get a good ranking, because low density ranking is not good enough, too high density will be K. Many webmasters recommend keeping the keyword density at 2% ≤ 8%. The author suggests that not more than 5%, the density is not enough, can improve the ranking through other ways, if the website is K, then it is much more troublesome than the ranking, and if you look at a few rival websites, you will find that the density of keywords generally does not exceed 5%, and more than 5% of the websites, even if you can rank at the top for the time being, It won’t be long before Baidu K goes down.

Keyword distribution keyword distribution is the location of keywords, we should pay attention to the location of their keyword distribution when browsing the front page of our opponent’s website. Through observation, the author finds that the keyword position of the top website is generally in: the top of the website, the left side of the website, the text location of the website, the bottom of the website.

How to link the structure of the linked website to find out, what is the internal chain of their website? How does the weight of their website flow? What’s the reason he’s linking like this? For example, which pages do content pages have links to? What are the categories of these pages? Is there a pattern? When you sort out this picture, you’ll see a little bit of people’s overall architectural thinking.

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