Summary of search engine Optimization (SEO) skills

Intro:   Search engine optimization methods have been different, different search engines, different countries may not be the same optimization methods, this paper summarizes some foreign search engine optimiz

Search engine optimization methods have been different, different search engines, different countries may not be the same optimization methods, this paper summarizes some foreign search engine optimization methods, maneuverability is still strong, the right as a reference.

If you want the page to be better identified by the search engine, the important content should be placed in the text tag of the HTML. Although web crawler technology has made great progress, FLASH files, Java Mini Program and non-text content are usually ignored by search engine crawlers. However, the following strategies can improve crawling of non-text content:

Before the search engine crawls the content of the page to index, it needs to find the page through a search link. A crawling link structure is critical for crawlers to find all the pages of the site. A large number of sites cannot be indexed by search engines because links are not crawling. Here is a typical problem site.

In this case, the search engine will never find pages C and D because there are no direct, crawling links to both pages. If the search engine can’t even find a page, no matter how good the content and the keywords are, the crawler can’t reach the page.

Here are several common situations where search engines do not reach pages:

The selection and use of keywords in & lt;a href= “” rel=” nofollow “& gt;Wpax is the most basic factor in the search process. Search engines search and index pages through keywords, instead of saving tens of billions of pages in the database.

Early search engines searched pages entirely through keywords, regardless of how they were used. In recent years, with the development of machine learning, search engines have been able to identify effectively used keywords, although they can not fully read and understand the same as human beings.

Therefore, the use of keywords should be as natural and effective as possible. If the key word that the page points to is “Tiananmen Men”, then you should include the content about Tiananmen Gate in the page, such as the history of Tiananmen Gate, the buildings around Tiananmen Gate, and so on. If you just spread the word “Tiananmen” all over the page without including content related to it, it won’t be of much help to search engine rankings.

Some of the following strategies can improve the efficiency of keyword use:

The title tag of the page should contain an accurate and brief description of the page, which is critical to both the user experience and search engine optimization. In search engine optimization, the optimization of title tags is the simplest and most effective. Here are some optimization suggestions:

Pay attention to the length of the title

Search engines display only the first 65 characters in the title tag, so it is best to limit the title length to this range, but if the page points to multiple keywords and the keyword length is long, it is important for the search ranking to make sure that all keywords appear in the title.

Put important keywords in front of you

The higher the keywords, the greater the weight in the search, and the higher the search ranking.

Include brand name

Consider the readability and expression effect of the title

The title is the visitor’s initial impression of the page, a good title can convey a positive impression to attract more visitors, you know that search engine optimization not only includes keyword selection strategy and optimization, but also takes into account the overall user experience.

The original purpose of the Meta tag was to serve as a mapping of content information about the site. Here are several basic meta tags and how they are used:

Meta Robots tags can be used to control the behavior of search engine crawlers:

The & lt;html> & lt;head> & lt;title>. & lt;META NAME= “ROBOTS” CONTENT= “NOINDEX, NOFOLLOW” & gt; & lt;/head> tag supports the following behavior:

Using X-Robots-Tag in the HTTP header can achieve the same effect and is more suitable for non-HTML files, such as pictures

The content in the & lt;head> & lt;meta name= “description” content= “This is an example of a meta description. This will often show up in search results.” & gt; & lt;/head> meta description tag is a brief description of the content of the page. Search engines do not rank by keywords in this tag, but the web page description in the search results comes mainly from the content in the tag

A good meta description allows readers to select your site among many search results, thereby increasing the number of hits.

Meta description can be any length, but search engines typically display up to 160 characters, so it is best to keep the label content within that length. If no meta description, search engine grabs from other elements of the page and generates a description of the search results.

URL has a lot of weight in the search, because it will be displayed in the search results, which will affect the display effect and the user’s desire to click. URL can also affect the ranking of search results, and the proper use of keywords in URL can gain a ranking advantage.

Make URL more descriptive

From the user’s point of view, whether you can get to the general content of the page when you see your URL address, if so, shows that URL has a good description.

The shorter the better.

Although the descriptive nature of URL is important, do not make URL too long, so that URL not only makes it easier to reference, but also can be fully displayed in the search results.

The use of keywords is important (but overuse is dangerous)

If the page points to a specific keyword, make sure it is included in the URL, but do not include multiple keywords in the URL.

Static state

A good URL is readable by the user and does not contain many parameters, numbers, and symbols. Mode_rewrite using Apache and ISAPI_rewrite with Microsoft can convert dynamic URL to static, such as to more readable static link

Use-to split words

Other delimiters such as _, +,% 20 (spaces) are not universal

Search engines punish search rankings for pages with thin content and duplicate content. In modern content management systems, there are often multiple duplicate versions of a page, such as a normal version, a printed version, and these different versions have different URL addresses. For browsers, how do you determine which version of the page to display?

Method 1: 301-redirect uses 301-redirect to share an URL address for pages of the same content and improve search rankings.

Method two: Canonical Tag

You can also use rel=canonical to point multiple duplicated pages to an authoritative URL address:

& lt;link rel= “canonical” href= “”/> means that this page can be seen as a mirror image of, and all searches for the current page are directed to

From the point of view of search engine optimization, the role of, Canonical Tag is very similar to that of 301-redirect, essentially thinking of several different pages as one, but the former does not need to make visitors jump to the new URL.

By using rich snippets, more page information can be displayed in the search results. Although the use of rich abstracts can not improve the search ranking, richer search results can attract users to click. You can use microdata to generate rich abstracts.

Some rogue sites may steal the content of your site to affect your site’s ranking in search engines.


& lt;a href= “.. /” & gt;Home uses:

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