SEO’s big station strategy, long tail strategy

Intro:   Many friends on WeChat have asked me what are the suggestions for the implementation of SEO technology on the vertical portal. In fact, what was given to them at that time was very simple, mainly incl

Many friends on WeChat have asked me what are the suggestions for the implementation of SEO technology on the vertical portal. In fact, what was given to them at that time was very simple, mainly including three points:

1. Key words: blasting.

2. Keyword layout.

3. Internal link architecture.

In the past few years, I have let the SEO Traffic of at least 10 large websites exceed 500000 IP per day, among which the SEO technology and strategy are very simple.

Even before some large-scale websites find us, the internal SEO team has made hundreds of plans, which can’t be implemented at all. Why does this happen? Because there are too many keywords, columns and content in large-scale websites, and SEO optimization points are trivial, so the whole scheme is too cumbersome to start with.

After I took over the SEO consultation of large-scale websites, I didn’t directly come up with the details of the whole SEO, but stood in the perspective of website planning and operation to sort out the overall idea, and then used our set of systematic SEO strategy to turn the scheme into several pages, that is to simplify the complex SEO events, which can be quickly implemented. The more ruthless the website team’s execution, the better the effect The better!

So I concluded: the larger the website, the easier the SEO work.

Why?

How to operate it?

Step 1: key words blasting

1. The strategy of mining words in the website itself:

For example, iciba website, every word is a key word, which produces millions of key words.

For example, we give a whole “special ticket from XX city to XX city” combination to a tourism website, which can easily generate hundreds of thousands of keywords.

Through the analysis of popular words in Baidu Fengyun list, we can reasonably combine with some columns or contents of the website to obtain SEO Traffic. For example, in recent days, the word “private customization” has a daily search volume of more than 100000, but the SEO competition is not fierce. We can imagine the SEO Traffic brought by reasonably combining a column or product of our website with the word and optimizing the word to the front.

For example, an e-commerce website has only 10000 products, but we have created millions of keywords by using the site search.

Operation of these ideas, the key is the details, because the search engine has been changing. For example, after the announcement of “eight core SEO optimization points in the website” I wrote in that year, it was used by many large-scale websites. Later, baidu modified its algorithm to deal with the unreasonable website search results page. If you want to deal with this area well, the key details must be adjusted, otherwise it will be difficult to see the effect.

The year before yesterday, a large-scale e-commerce website just because of this, baidu only contains a few thousand, when looking for me to consult, even though I haven’t signed a contract, I can’t bear their enthusiasm for inquiry. Broke this key point, their website solved quickly. After that, there will be no more cooperation. After detailed understanding, I found that they have actually cooperated with an SEO company, but the other side can’t solve the problem.

Step 2: keyword layout strategy

Every keyword page needs to repeat the keyword to be ranked in six places. Title, description, H1 / H2, the first paragraph of the article, alt, keywords, column name, breadcrumb navigation, etc.

Title Symbol: & lt; title & gt; text, such as build a dream SEO & lt; / Title & gt

Meta symbol: & lt; meta name = “Keywords” content = “text, such as Fujian SEO, zhumeng SEO” & gt;

≪ meta name = “description” content = “text, such as the SEO learning materials provided by Fujian SEO zhumeng…” & gt;

Headline symbol: & lt; H1 & gt; Text & lt; / H1 & gt;

Etc. a label: & lt; a herf = “http: / / www.fjzmseo / SEM /” & gt; SEM Marketing & lt; / A & gt;

Page body: & lt; body & gt; Text & lt; / body & gt;

Image ALT tag: & lt; img SRC = “1. GIF” ALT = “keyword” & gt;

Comment symbol: & lt;! — Text — & gt; input symbol: & lt; input type = “hidden” name = “hidden” value = “keyword” & gt;. In this way, from the appearance of the web page, this web page has hardly been deliberately optimized, but in the view of search engines, this web page is very professional around the word. These six points are found in my previous articles. I will not repeat them here.

The key point is, if a website has tens of millions of pages, how to quickly optimize these six areas of tens of millions of pages. This can not use physical work, we have to use a good idea and procedures to complete.

With the improvement of search engine algorithm, search engines pay more and more attention to high-quality content. How can a website produce a lot of high-quality content? This is not the work of SEO!

This requires the cooperation of website planning, website editing, website operation and other departments to create a large number of excellent pages according to the characteristics of the website itself.

Search engines judge the weight of a web page. The first thing they look at is the URL level of the web page. I had a previous article “how to optimize the URL path of a website”, which has a detailed explanation. I’ll look for it myself.

Emphasize a SEO point of view again: generally, the difficulty of ranking a keyword by SEO is to see Baidu Index and the number of pages with search results. I hardly look at these two points, because I don’t think they are the most important.

I see a keyword competition, mainly to see the URL level of the results page in the first three pages of search results. If the first three pages are URLs with low weight, even if the word is reheated and there are more search results, I think it is a super easy word.

According to this idea, we can find a lot of traffic opportunities.

Step 5: optimize the internal links of the website

The reverse link is not the relationship between the website and the website, but the relationship between the webpage and the webpage. Therefore, the links between various webpages within the website can also form the reverse link. Although the quality of these reverse connections is relatively low, but the number is very large, which is very important for SEO of large websites.

However, large websites have millions of keywords. How to reasonably distribute these internal links and how to deal with them quietly depends not only on technology, but also on creativity.

Step 6: overall improvement of website weight

There are many large websites, SEO technology optimization is relatively perfect. But the effect is not good, the main reason is the weight of the website.

But these websites are strange, they always want to solve this problem from SEO technology. In fact, it is not SEO technology, but the operation strategy of the website.

For example, if the brand awareness of your website goes up, your weight will naturally be higher.

Similarly, the user experience of your website will go up in all aspects, and the weight will naturally increase,

However, you must also consider Baidu’s interests and other factors. Only if these comprehensive factors are well done, can the weight be really improved.

Case study:

The SEO optimization tutorial for large-scale websites is simple to share today. It talks about how to get SEO Traffic without ranking, which may seem strange at first, because most people’s cognition at the beginning of SEO is to rank key words up to traffic. Many times, we think that small websites do one or two keywords, and large websites do a lot of word ranking. In fact, in some front-line large websites, many operations are not aimed at ranking, which can improve traffic. Today we mainly talk about these operations. SEO, a large website, should first explain why it is not recommended to rank. The core point is that the ranking is more operable. Maybe someone here already knows that when the forum SEO front line that we operate was launched for several months, we ranked the word “SEO” on Baidu’s home page. We can say that our understanding of Baidu’s ranking mechanism is very deep. But even so, most of the time, if you want to do some ranking, you can’t do it as you want.

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