Intro: Domestic seo optimization work is mainly aimed at Baidu seo, until 2018, many webmaster friends feel that Baidu seo optimization ranking is becoming more and more difficult to do, especially Baidu in
Domestic seo optimization work is mainly aimed at Baidu seo, until 2018, many webmaster friends feel that Baidu seo optimization ranking is becoming more and more difficult to do, especially Baidu in the search algorithm to speed up the frequency of updates, many sites ranking is unstable. Many impersonating official websites and frequently leaving contact information of the enterprise sites, a large area by Baidu drizzle algorithm hit, ranking overnight back to liberation.
As a result, many enterprise stations give up Baidu keyword optimization ranking, instead of B2B or news source media ranking, for the enterprise website seo optimization, the heart is full of contradictions, both want to do a good job of optimization, but also worry that the ranking will suddenly fall down. So, what are the points for attention in optimizing the ranking for Baidu seo? How to do network marketing promotion on Baidu?
Matters needing attention in optimizing ranking by Baidu seo
1. First of all, choose a website system with reasonable structure and convenient modification.
Baidu will regularly carry out some algorithm upgrades, then our website should also adapt to this upgrade, find out the principle of Baidu for the search engine algorithm, and then make some targeted improvements to the website, as far as possible to comply with Baidu’s latest specifications, avoid the punishment of Baidu algorithm for the website.
2. The essence of network marketing is content.
Many website seo does not work, most of them still maintain the practice of many years ago, but now the search engine has changed a lot, the effective seo method in the past is no longer useful. For example, the form of external chain, in the past is very effective, the multi-ranking of external chain will be good, based on this kind of overflowing external chain, Baidu has greatly reduced the factors in the ranking, paying more attention to the originality of content and the satisfaction of users’ needs, and those worthless junk content will be blocked by Baidu. In order to do a good job of Baidu seo to optimize the ranking, we must continue to output high-quality content.
3. Be good at using Baidu webmaster tool to increase the collection of pages
When doing website seo, we can use some functions in Baidu resource search platform, such as Baidu automatic push, sitemap push, grab diagnosis, MIP data submission interface and so on. In the case of ensuring the quality of the content of the website, through these auxiliary functions, Baidu can be included and ranked more quickly.
4. Often pay attention to the change of Baidu algorithm.
Baidu’s new algorithm, as a webmaster to pay attention to in a timely manner, and based on the review of their own website whether there are violations, Baidu algorithm description not only shows the search engine attack behavior, reverse thinking, is also given the direction of website optimization? Even if the website is affected by Baidu algorithm, after rectification, submitted to Baidu for approval, Baidu will restore the ranking and traffic of the site within 15 working days.
The above is Yunhui Network Technology for Baidu seo optimization ranking of some ideas and suggestions, I hope to play a little help in the process of website optimization.