Intro: There is only one letter difference between SEO and SEM, both of which have a lot to do with site optimization.First of all, we define a distinction between: SEO (search engine optimization (Chinese t
There is only one letter difference between SEO and SEM, both of which have a lot to do with site optimization.
First of all, we define a distinction between: SEO (search engine optimization (Chinese translation). Search engine optimization is a special way to improve the natural ranking of websites in search engines by using search engine search rules. SEM is the mainstream of English search engine marketing. The basic idea of search engine promotion is to let users find information. Then click on the search engine to enter the website / web page to learn more about what he needs.
By definition, both seo and sem are related to search engine promotion. They are aimed at finding their own sites when searching. The main difference is that seo is a natural ranking result, and sem contains more than just nature. As a result, it also includes the results of the ranking of costs.
The bottom and right of the search results contain the small gray font of “advertisement”, and there are no words such as “Baidu snapshot”.
The second category belongs to natural search results. There is the word “Baidu snapshot” in the lower right corner, as shown in the following figure:
In addition to these two types of search results, in fact, there are sometimes Baidu cooperation platform data display and Aladdin plan to display and so on. If these search results are not available at present, the goal of sem is to promote + natural search results. On the other hand, search engine optimization is aimed at natural search results, which are different search results.
In terms of cost, it mainly consists of your time, not only your time, but also a certain amount of money as the basis for promotion. On the Internet, almost all types of sites are appropriate, but not all types of sites are suitable for bidding, for example, if you want to build a virtual station or movie station, or a single product with low profits is not suitable for bidding. But it all fits.
At this point, let’s actually take a look at the composition to understand that the inclusion of seo and bidding,seo in sem is one way of sem.
Finally, in practice, the average individual webmaster tends to SEO, and commercial companies tend to SEM. In some profitable companies, such as health care, education and other industries, sem is generally divided into seo and bidding, belong to two completely different occupations, different people operate to complete, there is no connection between the two.
Some people have a vague distinction between seo and sem. Many people think that seo is website optimization and sem is bidding. This view is incorrect, but three people become tigers, many people think so. But we think sem=seo+ bid + others.