Dingwei SEO Methodology: large Station Optimization Strategy, small Station Optimization as the basis

Intro:   Why website ranking half a year has not home page keyword ranking, why a year has not many traffic? The general SEO will reply: website optimization itself is a long-term process, is a slow process, a

Why website ranking half a year has not home page keyword ranking, why a year has not many traffic? The general SEO will reply: website optimization itself is a long-term process, is a slow process, a year without ranking is very normal. However, the Internet competition is changing with each passing day, can not afford to wait, if can withstand such a waiting company, only two results, either the company went bankrupt, or SEO demand itself is optional.

So what is the role of SEO? What you don’t know is that the higher the ranking, the more important the role your SEO team tends to play. A large number of successful websites, a few months to reach the home page keyword ranking, a year to reach the best in the industry, for the enterprise to save several times the cost of SEM, these will not be told to you.

What, SEO can do it so fast?

Yes, SEO optimization can be done so fast, if your site has been done for half a year, there are no keywords in the search engine home page, do not complain about SEO itself, Ding Wei suggested that you can really serve your SEO fired. Why would I say that? I have been doing SEO, for 10 years very clearly understand the chaos of the industry, the entire SEO talent market mixed, 50% of the people only know to send out the chain and write articles, the other 50% know to do internal optimization of the site, but only 5% of them can really handle the internal optimization.

Corporate websites do not rank, many are “failed” caused by the use of failed scores to race with others for a long time, the distance will only become larger, but will not shorten.

So, how to improve such a starting line?

We sum it up into two points: big station strategy, small station as the foundation, how to explain it? If the site itself is not big, just a collection of tens of thousands of sites, we suggest the direction of optimization is: fine processing, solve a variety of seemingly small SEO problems, in fact, are often added points for the site itself.

Ding Wei lists some of the basic SEO problems that are important and easy to ignore in SEO optimization:

1. Content update strategy

2. Keyword analysis report

3. Long tail keyword analysis report

3. Fine-tuning the layout structure of the website

4. Implementation of website programming

5. Website TDK modification

6. Website content editing and modification

7. Testing and modifying the content quality of the website

8. Adjustment of website friendship links

9. Website basic setup 404 pages, 301 redirection, map submission, url standardization modification

10. Website program detection and fine tuning

11. Code inspection and adjustment

12. Layout planning of website structure

13. Collection and collation of relevant industry data

14. Website navigation, secondary navigation fine tuning

And large sites, millions of included sites, these sites will often be involved in the whole body, do not think of everything in place, not attack, generally speaking, are unrealistic, some of the best, may not be feasible at the moment. Some of them are feasible, and no one will give you a discount to carry them out. Instead of wasting time on this, you might as well think of a strategic way out.

For example: how to use the data on hand to aggregate better traffic words? It meets the needs of users and the appetite of search engines, so that they are more than just a page. The website problem is light and heavy, is there some problems that have to be changed at present? What new trends do search engines have now, often the larger the site, the more revenue, such as mobile optimization, such as Mini Program, these opportunities you grasp in the first place, or perfect missed it?

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